I

The challenge

II

Our work

III

How we work

In person, youguide the customer.Who does thatonline?

In a shop, customers can try a fragrance. At a spa, someone explains a treatment. Online, they have to understand the differences between products, routines and services themselves. A grid of images and prices leaves part of the experience missing.

We build that part: guided discovery, useful information and purchases connected to the systems you use. From choosing a product to finding an available treatment, the questions should have answers before checkout.

Three wayswe have done it

01 / 03

Millefiori
Milano

Finding a fragrance.

A five-question Fragrance Finder, fragrance-family navigation and clear diffuser–refill pairings the team can update.

02 / 03

Comano
Skincare

Building a routine.

A routine builder, ingredient-led pages, dermatological certifications and CRM integration connecting online purchases with the on-site experience. Built with Coral Crew.

03 / 03

Bibione
Thermae

Booking wellness.

Shopify connected to the PMS for availability and pricing, with calendar-aware checkout for treatments, stays and gift cards.

The right product,properly explained

We design around how people choose: skin concerns, fragrance families, rooms and treatments. Ingredients, INCI lists, certifications and instructions belong on the product page. Quizzes, routines and pairings help customers find their way.

We develop custom Shopify themes using Horizon as a foundation, translating your identity into pages your team can update.

Your spa can sellwhile reception is busy

A treatment needs a date. A stay needs availability. A gift card needs a recipient. We build booking and purchase journeys around those differences, connected to PMS and CRM systems.

Our work for Bibione Thermae and Comano brings experience across products, services and the destination itself. Your website becomes part of the welcome, before the guest arrives.

The second purchasestarts after the first

Refills, subscriptions, loyalty and post-purchase emails: we build tools to keep the relationship going and make it easier to return. On Shopify, with Gadget.dev for custom logic.

Our subscription experience extends beyond this sector. On Heloola, a project combining books and community, conversion moved from 0.4% to 2%. That experience informs how we design recurring purchase journeys.

Shopify e-commerce for beauty,home fragrance and wellness

Ensoul builds Shopify storesfor beauty products,home fragranceand wellness services.

Selected clients: Millefiori Milano Comano Skincare Bibione Thermae

Shopify e-commerce for beauty,home fragrance and wellness

Ensoul buildsShopify storesfor beautyproducts,home fragranceand wellnessservices.

Selected clients: Millefiori Milano, Comano Skincare, Bibione Thermae

IV

PROJECTS

Explore our beauty and wellness work

Millefiori Milano

Millefiori Milano is an Italian home fragrance house that has been crafting diffusers, candles and scented atmospheres for over thirty years.

We rebuilt the store on Shopify Horizon with a bespoke design system, reorganised the catalogue by fragrance family, built a five-question Fragrance Finder quiz and solved the diffuser-and-refill confusion through contextual product pairings editable in-house.

SEE FULL CASE STUDY
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Comano Skincare

Comano Terme Skincare is the cosmetic line built around the dermatological thermal waters of Comano, in the Trentino Dolomites.

We launched the brand on Shopify with a custom theme tuned for cosmetics storytelling, ingredient-driven product pages, a routine builder, dermatological certification cards and CRM integration linking online buyers with the on-site clinical experience. Built with Coral Crew.

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Bibione Thermae

Bibione Thermae is the thermal spa resort of Bibione on the Adriatic coast — combining classified therapeutic waters, medical treatments and a wellness destination.

We built a Shopify-based booking and retail experience for thermal treatments, gift cards, packaged stays and merchandise, connected to the resort’s PMS for availability and pricing, with a calendar-aware checkout for both medical and wellness customers.

View site
V

Questions

FAQ

  • Yes. For Bibione Thermae, we connected Shopify to the PMS and built calendar-aware purchasing; we start with your management system to plan the connection.

  • Yes. We did it with Comano’s routine builder and Millefiori’s Fragrance Finder; the journey starts with your products and your customers’ questions.

  • Yes. We design pairings, recurring orders and subscription management around how often customers use your products.

  • Yes. We migrate the catalogue and agreed data, map URLs and prepare redirects to protect the SEO work you have already done.

  • No. We translate your existing identity into Shopify, as we did for Millefiori Milano.

VI

Next step

What would you like to make easier to buy?

A skincare range, a fragrance collection, a wellness experience. Send us your current website and tell us where the journey breaks: choosing, booking, checking out or coming back.

What happens next. We read your message and reply by email. If the scope still needs defining, we start with a paid discovery phase of two to three weeks, deducted from the project if we go ahead. Pricing and how we work

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