I
The challenge
II
Our work
III
How we work
A buyer in Germany is comparing three suppliers. Yours is the one whose datasheet is a PDF from 2019.
Manufacturing websites fail in a specific way. The company is solid, the product is good, the people who know it are in the building — and the website is three years behind the catalogue. A new finish ships and the site still shows the old range. A certification is renewed and the PDF on the server isn’t. A dealer in another country asks for the technical sheet and someone sends it by email, again.
The problem is almost never the design. It’s that nothing connects: the product data lives in the ERP, the documentation lives in a folder, the website lives somewhere else, and keeping the three aligned is somebody’s Friday afternoon. We build the connection. Italian manufacturers, mostly in Friuli and the North-East, from single-plant companies to groups selling across several markets.
Three companies that make things
01 / 03
Adriastrade
Roads, plants and materials.
Infrastructure, asphalt and aggregates. Three projects between 2024 and 2026, each one building on the last rather than replacing it.
02 / 03
Feruglio
Engineering
The part you are looking at.
Steel and aluminium components for railway interiors. A website for InnoTrans Berlin, where every part tells its own technical story.
03 / 03
Emotica
From co-design to dismantling.
Retail installations for Fendi, Bulgari and Selfridges, on a block library the team edits itself, in several languages through Rock.
The catalogue moves when the product does
North, our visual WordPress framework, gives your team blocks for products, ranges, finishes and certifications. A new item is a new page, built in the editor and published the same day.
Rock, our multilingual plugin, keeps every language version in step. The dealer in Germany sees the same range as the one in Italy, in their own language.
Documentation in one place
Datasheets, certifications, manuals and CAD files live next to the product they describe. When a certificate is renewed, you replace one file and every page that links to it is up to date.
We start from where the data already lives — an ERP, a spreadsheet, a shared folder — and decide with you what to connect and what to keep editorial. On Feruglio’s site, EN 17460, EN 15085-2 and ISO 9001 are one click from the parts they cover.
Built for the trade fair, and for the day after
Buyers meet you at a fair, then check you online. For Feruglio Engineering at InnoTrans Berlin we built a site around the actual parts: a 2-metre window panel for the Berlin U-Bahn, a ceiling with over 500 micro-holes for LED lighting, and a form that reaches a person.
For Adriastrade, a recruiting section the communication team runs on its own. When a company grows, the website has to help find the people too.
Websites and e-commerce for manufacturers
Ensoul builds websites and e-commerce for companies that make things,sell through a network, and need the documentation to keep up
Selected clients: Adriastrade Feruglio Engineering COIMA COIMA IMAGE Emotica
Websites and e-commerce for manufacturers
Ensoul builds websites and e-commerce for companies that make things, sell through a network, and need the documentation to keep up
Selected clients: Adriastrade, Feruglio Engineering, COIMA, COIMA IMAGE, Emotica
IV
PROJECTS
Explore the projects
From railway components to road construction and luxury retail installations: companies where the work is physical, the clients are professionals and the website has to keep up with both.
Adriastrade
Adriastrade is a North-Italian infrastructure company specialised in road construction, paving and large-scale civil works — serving public administrations, industrial clients and contractors across the region with decades of operational expertise.
We delivered a corporate site on North focused on B2B credibility, with a structured project portfolio, certification gallery, plant-and-equipment catalogue and a recruiting pipeline — all editable autonomously by the company’s communication team without developer intervention.
Emotica
Emotica designs and produces luxury retail installations — flagship windows, pop-up environments, store architecture and visual props for houses like Fendi, Bulgari, Galeries Lafayette, Selfridges, handling everything from co-design to dismantling.
We built the site on the first North prototype after a long shared discovery, translating a refined design system into a fully editable block library, with multilingual routing via Rock, refined motion design and a content model that grows with the brand.
Coima image
Coima Image is the visual communication arm of Coima, the developer behind Milan’s Porta Nuova district — shaping how the group’s architectural projects are photographed, narrated and presented to investors, tenants and the public.
We built a portfolio-driven WordPress site on North, with a project-centric structure linking architecture, photography and editorial storytelling, an asset pipeline for high-resolution imagery and an editor that mirrors the front-end, one-to-one.
COIMA
COIMA is the Milan real-estate group behind Porta Nuova, working in investment, development and property management since 1974.
We built the group website on North, bringing COIMA SGR, REM and RES under one structure, with portfolio, press releases and key figures in a single editorial system.
Feruglio Engineering
Feruglio Engineering, near Udine, has designed and manufactured moulds and pressed steel and aluminium parts for the railway sector since 1989. It works with five of the six major European rail-seat manufacturers.
For InnoTrans Berlin 2026 we built a site around the parts themselves: interactive product views, a technical story for each component, certifications to download and a direct contact form.
V
Questions
FAQ
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Yes. We start from your systems and agree what is synchronised and what stays editorial. For Fantoni, a Friulian industrial group, we built a lead funnel integrated with Salesforce.
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Yes. Adriastrade’s communication team manages portfolio, certifications and equipment catalogue on its own, with North.
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Yes. For Feruglio Engineering we built the InnoTrans Berlin 2026 site, focused on the parts on show and on the contacts that follow.
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Yes. Price lists, documents and sales material can have different access levels for each audience.
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Yes. We use Rock, our multilingual plugin, to manage language versions alongside your editorial structure.
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WordPress with North for catalogues, documentation and lead generation; Shopify when you sell directly. When you need both, we bring them into the same journey.
VI
Next step
What should your website keep up with?
A new range, a renewed certification, a fair in another country. Send us your current website and tell us where the work gets stuck: product updates, documents, languages or dealer requests. We will start there.
What happens next. We read your message and reply by email. If the scope still needs defining, we start with a paid discovery phase of two to three weeks, deducted from the project if we go ahead.