I
The challenge
II
Our work
III
How we work
Salone del Mobile is approaching. Your new collection is still in a PDF.
Photography is ready. Finishes are approved. Dealers are waiting. Updating the website takes another ticket. Meanwhile, an architect needs a technical sheet and a dealer asks for images you have already sent three times.
We know this work up close. Based in Udine, close to Italy’s historic chair district, we understand the difference between a finish, a variant and a collection. We build websites that do too, connecting your brand’s story with the information people need to specify and sell your products.
Designers, systems and showrooms
01 / 03
Moroso
Connected catalogues for designers, products and projects, multilingual through Rock, with data hooks prepared for Salesforce.
02 / 03
Fantoni
Structured catalogues, certifications and technical documents, with a Salesforce-integrated lead funnel.
03 / 03
Moroso Milan
A dedicated editorial space for the showroom, with a calendar for Salone del Mobile and Fuorisalone events.
North: your team publishes when it needs to
North is our visual WordPress framework. Pages are assembled from blocks designed around your brand, and the editor shows what visitors will see, so decisions are made on the page.
A collection launch, a designer profile, a showroom invitation: marketing opens the editor, builds and publishes. Rock, our multilingual plugin, handles the language versions, so your publishing can follow the markets you work in.
A catalogue that works for dealers and architects
Technical sheets, certifications, photography and CAD files sit next to the product they describe, so an architect finds them without writing to you. For Fantoni we organised catalogues, certification archives and technical documents across the group’s brands.
Every enquiry reaches the right person: for Fantoni, straight into Salesforce. For direct sales we build Shopify stores; when you need both, collection, catalogue and purchase follow one journey.
From materials to 3D configuration
We are developing a real-time 3D configurator with Nudesign to explore materials, finishes and combinations. An extension of the catalogue for customers and dealers, with configuration data designed to connect to your CRM.
Customers see a finish on the product before they ask for a sample. Dealers send a configuration instead of a list of codes.
Websites and e-commerce for furniture and design brands
Ensoul builds websites, digitalcatalogues and stores for furniture and design brands
Selected clients: Moroso Fantoni Nudesign
Websites and e-commerce for furniture and design brands
Ensoul builds websites, digital catalogues and stores for furniture and design brands
Selected clients: Moroso, Fantoni, Nudesign
IV
PROJECTS
Explore the projects
From Moroso’s upholstered design to Fantoni’s systems and Emotica’s retail installations, we work with companies where the detail is part of the product. Online too.
Moroso
Moroso is a Udine-born furniture house that, since 1952, has turned upholstered design into a global cultural language — collaborating with Patricia Urquiola, Ron Arad, Tord Boontje and a roster of designers who shaped contemporary living.
We rebuilt moroso.it on North, structuring a multi-catalogue system across designers, products and projects, with bespoke Gutenberg blocks, a scalable image pipeline, multilingual routing via Rock and clean data hooks ready for Salesforce.
Fantoni
Fantoni is a Friulian industrial group founded in 1882, manufacturing wood-based panels, office furniture and acoustic systems across four production sites — supplying architects, contract markets and specifiers throughout Europe.
We rebuilt the corporate site on North, unifying the group’s brand architecture under one roof, with structured catalogues, certification archives, technical documents and a Salesforce-integrated lead funnel — engineered for editorial autonomy and long-term maintainability.
Moroso Milan
Moroso Milan is the brand’s Milanese flagship in via Pontaccio — a curated stage where the company’s collections meet exhibitions, talks and cultural programming, especially during Salone del Mobile and Fuorisalone weeks.
We designed a standalone editorial sub-site, separate from moroso.it but sharing the same design language, with a calendar-driven event system, RSVP integrations ready for ticketing and an editorial workflow tuned for fast cultural updates.
Nudesign
Nudesign is an Italian design studio developing 3D images, animations and videos, especially for furniture and food market.
We built a portfolio-led WordPress site with a project-driven information architecture, image-heavy case-study templates, a press and awards layer and a structured contact funnel — editable end-to-end by the studio without touching code.
VI
Questions
FAQ
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Yes. We built Fantoni’s Salesforce lead funnel and prepared data hooks for Moroso; we start with your systems to define the workflows your project needs.
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Yes. With North, your team manages products and pages using the block library built for your website.
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Yes. Documents, price lists and assets can have different access levels for each audience.
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Yes. On WordPress, we use Rock, our multilingual plugin, to organise language versions alongside your editorial structure.
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WordPress with North for editorial content and catalogues; Shopify for direct sales. When you need both, we bring them into the same brand journey.
VII
Next step
Which collection are you launching next?
Send us your current website and tell us what slows the work down: updates, languages, documentation or dealer requests. We will start there.
What happens next. We read your message and reply by email. If the scope still needs defining, we start with a paid discovery phase of two to three weeks, deducted from the project if we go ahead.