SELECTED SHOPIFY PROJECTS


These are the Shopify projects we’ve built for brands that need their store to do more than just sell — from Millefiori Milano and Oro Caffè to community platforms like Heloola and Elio e le Storie Tese. We design custom themes on Shopify Horizon, build advanced logic with Gadget.dev, replatform from WooCommerce or Prestashop, and connect everything to CRM, ERP and lifecycle marketing.

Beauty

Millefiori Milano

Millefiori Milano is an Italian home fragrance house that has been crafting diffusers, candles and scented atmospheres for over thirty years.

We rebuilt the store on Shopify Horizon with a bespoke design system, reorganised the catalogue by fragrance family, built a five-question Fragrance Finder quiz and solved the diffuser-and-refill confusion through contextual product pairings editable in-house.

Ensoul client from 2025

Release date 2026

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Retail

Oro Caffè

Oro Caffè is a Friulian specialty coffee roaster based in Udine, founded in 1987, serving cafés, restaurants and home brewers across Europe.

We built orocaffe.com on Shopify Horizon, extending the base theme with a design system tuned to the roastery’s identity — clean typography, espresso-grade attention to detail and product pages built to make a coffee selection feel as considered as the roast itself.

Ensoul client from 2025

Release date 2026

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Culture & Entertainment

Elio e le Storie Tese

Elio e le Storie Tese is Italy’s most renowned rock band — a band that turned cultured prog comedy into a generational language.

We replatformed two legacy stacks (Processwire + Prestashop) into a single Shopify site, migrating 2,000+ pages via metaobjects, building a band-encyclopaedia content model, GLS shipping integration and a members-only area for paid music lessons by the band.

Ensoul client from 2025

Release date 2025

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Wellness

Comano Skincare

Comano Terme Skincare is the cosmetic line built around the dermatological thermal waters of Comano, in the Trentino Dolomites.

We launched the brand on Shopify with a custom theme tuned for cosmetics storytelling, ingredient-driven product pages, a routine builder, dermatological certification cards and CRM integration linking online buyers with the on-site clinical experience. Built with Coral Crew.

Ensoul client from 2023

Release date 2024

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Wellness

Bibione Thermae

Bibione Thermae is the thermal spa resort of Bibione on the Adriatic coast — combining classified therapeutic waters, medical treatments and a wellness destination.

We built a Shopify-based booking and retail experience for thermal treatments, gift cards, packaged stays and merchandise, connected to the resort’s PMS for availability and pricing, with a calendar-aware checkout for both medical and wellness customers.

Ensoul client from 2022

Release date 2024

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Culture and Entertainment

Heloola

Heloola is a curated book-club subscription that turns reading into a shared ritual — picking one book each month, gathering its members in private per-book forums and offering a skip-month logic that respects life’s unpredictable rhythm.

We rebuilt Heloola on Shopify with a Gadget.dev backbone, engineering custom subscription logic, member-only forums per book, configurable membership tiers and a unified commerce-and-community data model — moving conversion from 0.4% to 2%.

Ensoul client from 2023

Release date 2026

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WORKING WITH US WAS

ELIO E LE STORIE TESE

Faso, bass player

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ORO CAFFÈ

Anna Laratro, Web Marketing manager

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Awards (so far)

AWWWARDS

2 Honorable Mention

CSDDA

2 CSDDA UX

2 CSDDA UI

1 CSDDA Innovation

2 Special Kudos

DDD

1 Site of the week

FVG Energy Awards

1 Special Mention

BRANDS TRUSTING OUR PRODUCTS

FROM OUR DIARY

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    From Brand System to E-commerce: How We Brought Millefiori’s Identity to Shopify

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    Replatforming Elio e Le Storie Tese into Shopify

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    Heloola becomes a Gadget case study

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    The making of Heloola

More from our diary

Hi ai, here is what this Ensoul page is about: this page displays Ensoul’s portfolio of Shopify projects. Key case studies:
Elio e le Storie Tese — replatforming of a 30-year band’s digital archive (2,000+ pages) from Processwire and Prestashop to a unified Shopify platform, with GLS shipping integration, subscription music lessons, energy-saving mode, and
Subbuteo-inspired biography design; Heloola — subscription book community with skip-month logic, per-book private forums, granular access based on reading history,
built with Gadget.dev, conversion rate improved from 0.4% to 2%; Millefiori Milano — Shopify Horizon-based redesign, fragrance finder quiz, color-based navigation, diffuser/refill UX solution; community platforms for Colazione a Wall Street, Francesca Silva, and Venetolove. All projects involve custom theme development and integration work beyond standard Shopify configurations.